LOCAL IS THE NEW GLOBAL
A wise man once said "Change is the only constant". This true especially in todays time. Today technology is booming more than ever, everybody has a smartphone, Artificial Intelligence is booming more than ever. It is already being used in the defense industry, automobile industry and the food industry. For all companies to adapt to this new age, an essence of "LOCAL IS THE NEW GLOBAL" is required. Companies instead working at national and international levels must first target their own backyard. This means that they should utilize and rely on their own city, and state markets before going international and relying on foreign markets. To achieve this new goal companies must:- 1) Invest in R&D- Over the last few years, many Indian brands have been actively investing in R&D and advanced manufacturing to establish a stronghold in the Indian market and export to global markets, Ankit Agarwal, CEO — Connectivity Solutions, STL, pointed out; Cadbury Wedding Gi
